Sorority and fraternity rush could benefit significantly from more targeted objectives. One of the most common problems affecting Greek organizations is low member retention rates. This is frustrating for both students and organizations. It wastes everyone’s time and resources. The solution to this problem is twofold. Students who want to join fraternities or sororities should do thorough research to make sure they find the one that matches their needs.
On the other hand, Greek organizations are often guilty of inefficient and untargeted recruiting methods. In their eagerness to sign up new members, they fail to recognize that they should only be targeting members who are genuinely a good fit.
How To Achieve Targeted Sorority and Fraternity Rush?
Below are some ideas for how to improve your next Greek chapter recruitment.
- Identify your ideal members. Just as every business seeks to target the perfect customer, you want to find the most appropriate members based on the values of your organization.
- Encourage honesty and two-way conversations. When recruiters talk to potential new members, the best approach is an honest dialogue rather than a sales pitch. The goal is to find out whether someone is a good fit rather than simply recruit everyone who shows interest.
- Be clear about what you expect. Make sure prospective members understand precisely what membership entails. Only admit members who are willing to commit to the goals and vision of your organization.
- Create an organized recruitment plan. Delegate recruitment responsibilities as widely as possible. Set clear-cut goals and make sure you know who is going to carry out each action.
For the most advanced tools to make Greek recruitment easier, contact us.